Five ways to make your red work

Rose Huntington Hair Flip

Red hair turns heads and that’s a fact.


Our Renew fans might be familiar with our range that offers a shade for every woman.
Whether you’re Rich Auburn Mahogany, Red Wine, Cinnamon Red, Burgundy or Mulberry, now all of us can embrace our inner fire.

We love taking the lead from what we see online and via social media. Between Hollywood royalty, fashion’s finest and the most trending influencers, there’s more than enough inspiration to help you achieve your hair goals. After all, there’s a reason why so many stars are seeing red and loving the results.

From Rihanna to Isla Fisher, Lana Del Rey, Amy Adams and Emma Stone swear by going red. We’ve gone through the most trending styles and put together our top hair colour ideas that offer something fabulous for those with red hair.
Rose Huntington Hair Flip
Rose Huntington Hair Flip

Dazzling Copper


A shade that could easily become your signature, this one is trendy and striking.
It’s also an ideal way to bring a little bit of warmth to your look as winter approaches. It also makes light eyes really stand out. Flattering a variety of skin tones and eye colours, you can achieve this result with our Cinnamon Red.

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Rose Huntington Hair Flip
Nicole Kidman Romantic Braids

Burgundy Beauty


Velvety and luxurious, this hue creates a sultry effect for those wanting a red that’s slightly more understated.

Think red velvet cupcakes but for your hair! This one is ideal for tanned skins or those with a yellow undertone. It’s also a bit more understated than the super vivid reds. If you’re a natural brunette, this shade will wear well as your regrowth starts to emerge. You can get your next colour fix with some help from our Burgundy shade.

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Nicole Kidman Romantic Braids
Jessica Alba One length cut

Rose all day


Rose gold hair gets a thumbs up from us.

We love how subtle this colour is, whilst still adding a touch of excitement to your look. It’s also perfect for blondes wanting to make a change without going to extremes.
You can get this effect with our Mulberry colour and Highlights Kit.

And because our Renew packs are more on the affordable side of the hair spectrum, your transformation could be a more economical one.

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Jessica Alba One length cut
Emily Ratajkowki Choppy Bangs

Best of both


Brunettes wanting to go red shouldn’t worry.

There are several gorgeous auburn shades that give the perfect balance of colour.
Our Rich Auburn Mahogany will help you create a look like this one.
Should you want to go a little redder, you can always do so.
It’s a great starting point if you’re switching shades for the first time. You might even find that you’re in awe of how the slightest touch of red can bring a whole lot of warmth to your complexion.

This means less pressure to keep that tan and more reasons to love your natural skin tone.

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Emily Ratajkowki Choppy Bangs
Aubrey Plaza Red Curls

Classic Red


Some happen to believe that the only red to go is a true red.

It’s why we offer our Red Wine, a standout for those who love bold, beautiful colour.
As much as it might seem like a brave choice, you’d be surprised at how versatile this shade can be.
Up or down, long or short, straight or wavy, it can hold its own against it all. So why not take that leap of faith, try something out of the ordinary and get a gorgeous result that turns heads?

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Aubrey Plaza Red Curls
Aubrey Plaza Red Curls

Worried about damaging your hair? Don’t be. 

Our luxurious Aloe Vera and Milk Protein conditioner means soft and nourished hair post your favourite Renew shade. As an added bonus, our Colour Infusion Technology means shades that truly shine. With the perfect combination of colour and care, there’s no reason why you shouldn’t branch out and try something totally unique today.

Go bravely in the pursuit of colour

A new look often spells a new lease on life. Whether it’s accentuating your existing features or boosting your confidence, you owe it yourself to try something a little different. Renew fans are forever sending us their success stories of how they’ve taken a look and made it their own with one of our shades. Will you be next to paint the town red? If we’ve left you feeling tempted to try a vibrant makeover, tell us which of our reds you’ll be trying next.
Aubrey Plaza Red Curls